Google is selling ads - their search is designed to show you whatever will push more ads. They not only have no incentive to hide SEO nonsense if it has adverti

Google is selling ads - their search is designed to show you whatever will push more ads. They not only have no incentive to hide SEO nonsense if it has advertising, they are clearly breaking search to push more advertising in the results. So I suppose the answer is that Kagi (and DDG, and Neeva-RIP) has (or have) no incentive to include spam, while Google is heavily incentivized to not only show it, but to make it appealing and promote it.