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"Open rates" are unreliable since they need the target to open the email as HTML, many don't (including me).
by jjgreen 3y ago
"Open rates" are unreliable since they need the target to open the email as HTML, many don't (including me).
- vinberdon 3y agoNot only that, but if your recipient has an iPhone and uses the Mail app (and a few other platforms now), the images are all loaded on Apple (or other) servers first as part of a privacy and safety process, registering as an Open. So it's even harder to tell if people are actually opening the emails or not.