Of course, I can't prove it, but the search results on Google look like they tried to win the spam wars with some variation of page rank that's skewed by "big b

Of course, I can't prove it, but the search results on Google look like they tried to win the spam wars with some variation of page rank that's skewed by "big brand power". Like they have some seed list of trusted brands, and graph proximity to that boosts your site over the pure spam. That, of course, penalizes genuinely good content that has no such proximity. Kagi's various posts about their algorithm consistently talk about the value of "non-commercial content" and indexes to make sure they don't get lost. Like this post: https://help.kagi.com/kagi/search-details/search-quality.html https://help.kagi.com/kagi/search-details/search-quality.htm... Which sort of sounds like the same idea, but with more time and attention to curating a better list.