This is one of the actual great use cases for Twitter, where 1) bite sized statements are easy to spread and be digested, and 2) can attract real-time contribut

This is one of the actual great use cases for Twitter, where 1) bite sized statements are easy to spread and be digested, and 2) can attract real-time contributions from other users (who the original author can then share), 3) can instantly spawn separate subthreads not far removed from the original discussion. (The tweet by Michelle St Claire about the song likely being specifically composed for shows inspired a whole different conversation about production music libraries.) If this was posted on a blog it would be a whole series of posts or perhaps edits to the same otherwise static blog article. Not to mention this is also not an instance of someone writing long-form tweets in an interminable thread, i.e. the classic "why is this not a blog post?" classic anti-use case.