> If he had the power to raise the price on-demand, he'd do so all of the time I can also light my couch on fire to warm the living room but that doesn't mean

> If he had the power to raise the price on-demand, he'd do so all of the time I can also light my couch on fire to warm the living room but that doesn't mean I should. Short term jumps are fairly predictable if you're calling the shots. Doesn't mean that you can do them indefinitely or without cost.