What's their lifetime value? Is it still negative? At the very least, this might be a sign that you should change your pricing structure so that future custom

What's their lifetime value? Is it still negative? At the very least, this might be a sign that you should change your pricing structure so that future customers don't end up in that same unprofitable category. You might also just consider it a cost of doing business. I've heard that Backblaze tolerates a certain number of unprofitable customers because it gains overall from having a single flat unlimited-usage plan.