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Saying goodbye to third-party cookies in 2024
- rlanyi 3y agoBesides that, there will be a change in consent management as well, regulations will become much more strict, especially if you are in the EU. Lots to do in 2024 to remain compliant. :-/ Regarding 3rd-party cookies, server-side tagging is the answer, also helps with adblockers. If you don’t want to pay a lot for AWS or GCP for hosting your own analytics server, you might be interested in MetricsGate (www.metricsgate.com) which hosts the server part for you and also auto-configures your GTM and GA4 accounts. Disclaimer: I’m the founder of MetricsGate.