The biggest value prop of the 34010 was "save money and time because you don't need a separate CPU and GPU to make an Xterm (or similar graphics device)...it's

The biggest value prop of the 34010 was "save money and time because you don't need a separate CPU and GPU to make an Xterm (or similar graphics device)...it's all in one chip". And, at the time, the Xterm was going to be the desktop computer (see: The network is the computer). The other value prop is "just code to our TIGA standard and your code will run on all the many tms340 devices that are going to be out there". That didn't work out either.