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"Most people using Adwords have very little idea how to set up or manage their accounts and are paying a lot more per click than they need to" Would you please
by omarchowdhury 15y ago
"Most people using Adwords have very little idea how to set up or manage their accounts and are paying a lot more per click than they need to"
Would you please share some general advice on this?
- rfergie 15y agoFor someone without much cash, expeimenting in a new market I would give the following advice: -Don't use broad match to begin with. -Stay off high volume terms - instead make up the numbers by adding a large number of long tail terms. -Consider geo-targeting: I've seen much lower CPCs on ads targeted at a small region. -Take your time - getting big fast will cost you. My email is in my profile if you have specific questions
- hermitcrab 15y agoIt is a big subject. But there is a lot of information out there in blogs and in the Google documentation. Take a day or two to read and learn the basics and expect to spend lots of time tweaking. I have written a few articles here: http://successfulsoftware.net/category/adwords/ http://successfulsoftware.net/category/adwords/ This one covers some of the worst and most common newbie mistakes: http://successfulsoftware.net/2010/02/10/5-great-ways-to-waste-money-in-google-adwords/ http://successfulsoftware.net/2010/02/10/5-great-ways-to-was...