If that's what it takes, by all means they should get it. I think the best advice then is to simply make the offer as remarkable as the ambition, so we all get

If that's what it takes, by all means they should get it. I think the best advice then is to simply make the offer as remarkable as the ambition, so we all get on board. Edit: I did't mean to suggest the goal is unreasonable or unattainable. I was just trying to explain the not-positive reaction I had to seeing it. Like shopping, not all price reactions are logical.