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I've only gotten through two short books this year: Forget the Funnel by Claire Suellentrop and Georgiana Laudi - concise and insightful overview of modern mar
by jess-desu 3y ago
I've only gotten through two short books this year:
Forget the Funnel by Claire Suellentrop and Georgiana Laudi - concise and insightful overview of modern marketing thought, moving beyond MQLs
Pocket Guide to Product Launches by Mary Sheehan - a nice introduction to product launches from a product marketing perspective or a helpful refresher with lots of fresh insights.
I've also been really enjoying the podcast "If Books Could Kill," which questions and fact-checks many poplit "airport books" with a lighthearted vibe.
- ryloric 3y agoLove that podcast! the dynamic between the hosts is very entertaining.