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A marketing trick that has, in fact, been tried: https://arstechnica.com/cars/2020/09/nikola-admits-prototype-was-rolling-downhill-in-promotional-video/ https:/

A marketing trick that has, in fact, been tried: https://arstechnica.com/cars/2020/09/nikola-admits-prototype-was-rolling-downhill-in-promotional-video/ https://arstechnica.com/cars/2020/09/nikola-admits-prototype...

daveguy 3y ago
Used to be "marketing tricks" were prosecuted as fraud.
- jes5199 3y ago
  still is. Nikola's CEO, Trevor Milton, was convicted of fraud and is awaiting sentencing.
  - daveguy 3y ago
    Oh. Good to hear. Thank you.
olliej 3y ago
If I recall correctly, that led to literal criminal fraud charges. And iirc Tesla is also being investigated for fraudulent claims for faking the safety of their self driving cars.