I didn't live through the era but I did watch that "Icons" documentary detailing the crash. They had people from Activision stating that the issue was really th

I didn't live through the era but I did watch that "Icons" documentary detailing the crash. They had people from Activision stating that the issue was really that they initially ignored the avalanche of companies coming in and releasing garbage and just brushed it off. What caught them off guard was that all those companies going out of business and dumping their unsold product into the clearance channel for dollars per cartridge meanwhile good developers are still coming out with premium games and trying to sell them at top prices. It was very hard to survive this. [1]:https://youtu.be/RuHbRPoOEEA?t=783 https://youtu.be/RuHbRPoOEEA?t=783 Rewatching this documentary they also talked about how it took them time to realize that you need to update the hardware and they dragged their feet on this before finally relenting. Looking at what ended up coming out (Atari 5200, 7800, Jaguar) its clear that they suffered the same nonsense that many American companies tend to end up as: A bunch of idiots parachute in from elite business schools who know nothing of the business and know better than the people on the ground. They manage to eventually destroy whatever advantage/good will they had. Why does this happen so much in the US? I am left wondering if the execs at Atari even played video games?