3 ms·

They sell ads. E2E encryption doesn't hurt that and it also appeals to the trust. So why not?

• ses1984 3y ago
  It does hurt because you can’t deliver targeted ads based on message content.
  • gloryjulio 3y ago
    I don't think they need the exact content to sell ads. 1. sell ads base on the message itself, get crushed in the media; 2. encrypt message but sell ads based on profile and meta data, get good publicity. I think they are doing option 2 Messaging is just part of the platform. My guess is that they want to forgo this part and concentrate on others
  • pkulak 3y ago
    All you do is have the end devices build the ad profiles and send them back to FB every once in a while.