> it's been incorrectly marketed as autopilot instead of a "SomeCoolName Cruise", consumers get the impression that it's superior to other self driving features

> it's been incorrectly marketed as autopilot instead of a "SomeCoolName Cruise", consumers get the impression that it's superior to other self driving features I don't think that's quite a fair view of history. BlueCruise and SuperCruise are both limited systems that only promise hands-free driving on pre-approved sections of highway. That's all they are marketing and all they are aiming to do right now. It's not anything like full self-driving in city streets and not being sold that way. Tesla's Autopilot has very directly promised full self-driving capability in city streets for years but failed to deliver on it. That's completely different than what BlueCruise and SuperCruise are promising. For example, in 2019, Elon Musk promised that you'd be able to "for sure" rent out your current 2019 Tesla in the year 2020 as a fully autonomous robotaxi: “From our standpoint, if you fast forward a year, maybe a year and three months, but next year for sure, we’ll have over a million robotaxis on the road,” Musk said. “The fleet wakes up with an over the air update; that’s all it takes.” [1] In hindsight, he was wrong and didn't deliver that. You can decide if the Tesla is just over-ambitious on timelines or if their plan can't/won't ever work. But you can't blame this on the name of the product. Tesla has been following a very different self-driving product strategy than Ford and GM (and several other automakers) and so far that plan hasn't paid off. [1] https://techcrunch.com/2019/04/22/tesla-plans-to-launch-a-robotaxi-network-in-2020/ https://techcrunch.com/2019/04/22/tesla-plans-to-launch-a-ro...