The brilliant point in this post is... "I can't just sell an ebook for $102. I'm going to have to create some kind of online video course perhaps. Maybe I could

The brilliant point in this post is... "I can't just sell an ebook for $102. I'm going to have to create some kind of online video course perhaps. Maybe I could create a software program to help speed readers practice. Etc." Too many businesses limit their marketing to their existing margins, instead of finding ways to increase their margins and open up more doors for marketing. The way I see it... Businesses are investment vehicles and marketing is how you turn over your investment. The more times you can turn over your investment, the more money you make. I am constantly perplexed by people bragging about how little they spend on advertising or marketing. I would be much more impressed if you bragged to me about how much you can spend on profitable marketing.