2 ms·
IIUC the Brave browser is already experimenting with this model. They promise[0] "privacy-preserving" ads to users AND targeting to advertisers: "...when a Bra
by cfiggers 3y ago
IIUC the Brave browser is already experimenting with this model. They promise[0] "privacy-preserving" ads to users AND targeting to advertisers:
"...when a Brave Ad is matched to you, it is done on your own device, by your own device, inside Brave itself. Your personal data never leaves your own device."
The mechanism is very similar to what you describe.
[0] https://support.brave.com/hc/en-us/articles/360026361072-Brave-Ads-FAQ https://support.brave.com/hc/en-us/articles/360026361072-Bra...
- londons_explore 3y agoThe problem is that the 'secret sauce' of ad targeting is that model that decides what you're most likely to click... Ad networks really don't want that model outside their data centers... Alas, the GDPR might force a rethink on that when it gets enforced with teeth.