Brewing standard espresso for a few years now, I can see how it's a completely different value proposition. They'll probably want to grind their own beans as w

Brewing standard espresso for a few years now, I can see how it's a completely different value proposition. They'll probably want to grind their own beans as well, and while the results are far far tastier, it's also a whole ceremony with finicky adjustements. There's that weird pressure telling to not be lazy and settle on worse pre-grind stuff, but thing is people are actually lazy so it becomes a friction point. A fully automated machine solves that issue, but then they're huge, expensive, you're stuck with one variety of coffee at a time and any part that breaks means you repair the whole thing.