He can't understand explain their popularity. He then immediately goes on to entirely understand and then explain their popularity. "Sylvan said he thought th

He can't understand explain their popularity. He then immediately goes on to entirely understand and then explain their popularity. "Sylvan said he thought the product might have some limited appeal to people who would normally go Starbucks, Dunkin Donuts or other coffee chains in the morning, because now they could get a cup of coffee at work that was cheaper, faster, and no fuss." Yea.. you _nailed_ it. So, what's the problem? Oh: "As the man who invented them, Sylvan might have been pleased with their popularity. But he left the company in 1997, selling his ownership of the product for $50,000." Ah.. this isn't so much a "lack of understanding" as it is a defense mechanism against sour grapes. Then they both go on to wring their hands over this "unsolvable" issue. Meanwhile, reusable K-Cup pods exist, work just fine, and entirely eliminate the "problem" here. This article isn't designed to inform, it's designed to fruitlessly whine.