Why is the popularity baffling? Nespresso had already been around for over a decade, and at the time the Keurig came to be, was making inroads to the consumer s

Why is the popularity baffling? Nespresso had already been around for over a decade, and at the time the Keurig came to be, was making inroads to the consumer space. Granted this wasn't in the US market, but still there was precedent for a similar concept gaining consumer traction. Also the article does a massive disservice to Sylvan, making it sound like he was an employee. He was primary founder of Keurig that divested shortly before it went to market.