This is, I think, the best takeaway: "We also can’t assume actual value creation based on engagement with the product." We work in a medium which can facilit

This is, I think, the best takeaway: "We also can’t assume actual value creation based on engagement with the product." We work in a medium which can facilitate low-value yet frighteningly addictive user-experiences. Almost everyone I know absolutely hates using Facebook but the little boost they get from seeing notifications or the thrill of seeing embarrassingly revealing pictures of someone they knew from high-school is enough to keep them coming back. Now I'm not necessarily saying Facebook is low-value, I'm just saying that value should not be measured by the time users spend on the site. Much of that time is completely wasted and only momentarily enjoyable. I realize everybody's running a business and trying to get paid but there has to be a better way than by creating an addictive product that has a negative impact on users. As far as I'm concerned, Farmville and its ilk are one step above cigarettes... uninspiring gameplay, terrible reviews, basically no reason to use them except for the fact that once you start it's really hard to give up those little pings of satisfaction when you click a cow. Now do I think iDoneThis is a valuable service? I'm not sure I'd pay for it just yet but I think they do a good job of creating a product which is reasonably useful and unobtrusive. I've definitely mentioned it positively to other people when it has come up but it's not indispensable. I think that with "accomplishment tracking" they've set their sights a little low if they aim to produce something which is indispensable to individuals but perhaps for small businesses it can be quite useful (this seems to be who they're targeting now). On the other hand, iDoneThis is in a unique position to proscribe such a value based approach. They make a productivity app which is supposed to help you get things done, not take away time from your work. Could this strategy ever work for Facebook?