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Interesting analysis, but with one flaw - Assuming 1-2% conversion rate, and $1 on avg on google ads (thats what I have seen at least for most keywords with dec
by ameyamk 15y ago
Interesting analysis, but with one flaw - Assuming 1-2% conversion rate, and $1 on avg on google ads (thats what I have seen at least for most keywords with decent frequency), your formula is yielding $50-$150 for everything you build.
- nate 15y agoI don't see a lot of keywords where you can just assume they'll all be $1 CPC. Project management software: $14 a click. "iphone camera app" - $2.90 a click, "stop smoking" - $4.62 a click. And those are just the first 3 i looked up.
- scottkrager 15y agoThe article assumed 1% Click Through Rate (CTR) not a $1 cost per click (CPC).