"rent" is the most common mental model that most accurately describes the transaction. It may not have 100% fidelity, but people understand what renting means

"rent" is the most common mental model that most accurately describes the transaction. It may not have 100% fidelity, but people understand what renting means instinctively. A different term, even "licensing", loses that impact (which is precisely why different language is preferred by the contract holders, to hide the true intent).