At the start of article: > Cosimo didn’t just spend his money on private mansions and cellars full of wine; he became one of Europe’s most prominent patrons of

At the start of article: > Cosimo didn’t just spend his money on private mansions and cellars full of wine; he became one of Europe’s most prominent patrons of the arts. In the rest of the article there is nothing about giving money on to actual thinkers. When you just "Find the synthesis", "Play the ball, not the person" and "Move outside in" and try to extract ideas from thinkers without giving them a lot of money, you won't have "the medici effect".