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>The old fringe player Apple could - the new $trillion corporate Apple might "think different". I seriously doubt it. Especially since they became the "$trilli

by batista 15y ago

>The old fringe player Apple could - the new $trillion corporate Apple might "think different". I seriously doubt it. Especially since they became the "$trillion corporate Apple" by not caring about those things --so why change a winning strategy?

excuse-me 15y ago
Because being a niche underdog is different from having saturated one market and looking for a different one.
- batista 15y ago
  Good point, but they normally wouldn't cannibalize their existing markets (consumer) and their existing strategy by taking on a new market.