15k is the total subs to mtn dew's channel, not viewers. And the promoted channel gets a small amount of promotion in exchange for a long time of product placem

15k is the total subs to mtn dew's channel, not viewers. And the promoted channel gets a small amount of promotion in exchange for a long time of product placement. Selling out is a thing. You put the value on your own product. If a week of advertising for them is valued at $0 and 15 minutes of promotion on a low view count channel, you've sold out for basically nothing. Streamers should not do things that immediately devalue their channel such that their promotion is worth $0. Literally giving away the value for a chance to win promotion. Its not a lofty ideal its setting your own value above $0.