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The process here is to hype the event on multiple channels (Twitter, FB, IG, LI, etc) and measure which ones pop (eg: I track metrics across like 12 networks).
by djbusby 3y ago
The process here is to hype the event on multiple channels (Twitter, FB, IG, LI, etc) and measure which ones pop (eg: I track metrics across like 12 networks). Then lean in to the ones that have the engagement. Measure natural posts and compare to "boosted" as well.
- macintux 3y agoThis sounds suspiciously like real work. I can't bear to simply read social networks any longer, much less actively engage with them or track statistics.
- datadrivenangel 3y agoIt's a labor of love.
- a123b456c 3y agoHN comments are a social network, my friend.
- macintux 3y agoAnd sometimes barely tolerable, but usually fine.
- chriswarbo 3y agoI find it useful to distinguish between social networks (based around people/accounts; e.g. Facebook, Twitter) versus forums (based around topics/posts; e.g. Reddit, myriad phpbb instances, etc.). HN is more of a forum than a social network.