Tucked away towards the bottom, among the speculation that this could somehow tie into ad revenue sharing: > The company also lost a deal with Paris Hilton’s 1

Tucked away towards the bottom, among the speculation that this could somehow tie into ad revenue sharing: > The company also lost a deal with Paris Hilton’s 11:11 Media, which would have seen the celeb tout live audio, live video and live shopping on X. Musk lashed out at Hilton after the deal went south, but the departures could spell trouble for X’s monetization plans, and therefor its creator economy and payments ambitions. Remember, advertisers - if you don't do business with Elon, he'll shit talk you in twitter.