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Most companies that care will run everything though an AB test, the number of AB tests is physically limited by traffic volume and the team in charge of measuri
by marcinzm 3y ago
Most companies that care will run everything though an AB test, the number of AB tests is physically limited by traffic volume and the team in charge of measuring the results of the AB tests is not the team that created the experiment. That makes it much harder to p-hack since you cannot re-run experiments infinitely on a laptop, and the measurement team is judged on the accuracy of their forecasts versus the revenue impact.