Good old Monkey’s Paw truth. Technically true, but substantially false. It really should be fraud if you have to defend yourself in court by saying: “Well, tec

Good old Monkey’s Paw truth. Technically true, but substantially false. It really should be fraud if you have to defend yourself in court by saying: “Well, technically…”. A marketing can be useful if it is meant to inform. However, a marketing organization spending their time focus grouping a statement until the average listener comes to the wrong, overstated conclusion is the definition of deliberate deception meant to bewilder and confuse. The standard we should demand is that marketing must deliberately aim to inform. They must focus group until the average listener comes to the correct or understated conclusion. A failure to do so (when expending serious marketing resources) should be counted as fraud. We should demand marketing be held to moral standards higher than a Monkey’s Paw.