I agree with some of what you said about social brownie points. Advertising can be really off putting (I'm very anti-advertisement but I'm not really their targ

I agree with some of what you said about social brownie points. Advertising can be really off putting (I'm very anti-advertisement but I'm not really their target audience since I mostly use Firefox these days). However, they have to do something to get the word out. There needs to be a reason for people to care to install Firefox.