>> Why wouldn't the conversation go like this: Because then it's a discussion and sales process. If the rep simply hands the customer the iPhone (or top Androi

>> Why wouldn't the conversation go like this: Because then it's a discussion and sales process. If the rep simply hands the customer the iPhone (or top Android), he's out the door happy and the rep can sell the next phone. Apple and Google have taken care of education and creating customer desire by the time the customer arrives at the store; Microsoft is failing at this.