This reminds me of something I noticed on this year's "Summer of Baja Blast" promotion - to make an entry, all you had to do was take a picture of a bottle with

This reminds me of something I noticed on this year's "Summer of Baja Blast" promotion - to make an entry, all you had to do was take a picture of a bottle with your phone - it wasn't scanning any barcodes or QR codes. I thought this was a bit strange (and possibly open to cheating by reusing bottles, although there was a limit of one entry per day). Maybe this was a scheme to get image training data?