You can register as an individual; but I believe they want a valid phone number and mailing address, and a reason for access. The requests are mostly automatic

You can register as an individual; but I believe they want a valid phone number and mailing address, and a reason for access. The requests are mostly automatically approved but there are some outliers who take weeks to approve or will reject the request without more info like faxing an ID. Requests for all these new TLDs sponsored by Google seem to be approved instantly for what it's worth.