Name recognition/publicity definitely matters for tiny companies, but I don't think "all press is good press" holds true for giant companies. Every single perso

Name recognition/publicity definitely matters for tiny companies, but I don't think "all press is good press" holds true for giant companies. Every single person on HN knows that Mountain Dew exists, they're past the point of needing brand recognition. My suspicion is that after a certain threshold of recognition, I think it starts to matter whether the people talking about a company are talking positively or are trashing it.