Big enterprise deals can be a huge burden for a small company. They’re demanding customers and they will probably pressure you into making product customization

Big enterprise deals can be a huge burden for a small company. They’re demanding customers and they will probably pressure you into making product customizations that don’t apply to the rest of your target audience. Enterprise customers tend to have more edge cases and scaling requirements, along with a huge workforce with more difficult lines of communication. Anecdotally, they seem to need more follow-ups and hand-holding than smaller nimble companies. An ideal customer is often one that subscribes, pays their bill, and rarely asks you for help. Your product already solves their problem out of the box without needing to go down any rabbit holes.