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Also, what exposure? Is anyone here thinking, "you know what, I need to hop onto the official Mountain Dew Twitch channel so I can see exactly 10 minutes of a

Also, what exposure? Is anyone here thinking, "you know what, I need to hop onto the official Mountain Dew Twitch channel so I can see exactly 10 minutes of a 6 simultaneous streams, chosen randomly with the only similarity between them being that a beverage is visible in each stream. That is definitely the way I'm going to find my new favorite streamer."? I can't imagine that this is an effective way for a streamer to get discovered by an audience.

vitaflo 3y ago
And yet here we are talking about Mountain Dew.
- danShumway 3y ago
  Name recognition/publicity definitely matters for tiny companies, but I don't think "all press is good press" holds true for giant companies. Every single person on HN knows that Mountain Dew exists, they're past the point of needing brand recognition. My suspicion is that after a certain threshold of recognition, I think it starts to matter whether the people talking about a company are talking positively or are trashing it.