Older readers will remember Canadian media theorist Marshall McLuhan's quip: "The Medium is the Message." As a younger person I always wondered what the heck t

Older readers will remember Canadian media theorist Marshall McLuhan's quip: "The Medium is the Message." As a younger person I always wondered what the heck that meant. It seemed to be a fundamental error in line with "The Network is the Computer." I eventually got curious enough to investigate why someone who was regarded as intelligent could make such a stupid comment. Well... it turns out there's a lot of context in McLuhan's famous quote. It's not at all stupid, but I would argue it requires a bit of prior knowledge to understand what he was getting at. I recently noticed the Wikipedia has a page about it that just begins to explain it. So if you're rummaging around media from the 70s and you find a reference to McLuhan or "The Medium is the Message," this is a decent place to start. And probably worth reading even if you don't find yourself hip deep in 70s era Woody Allen films.