The other similarity was that they needed to treat developers like VIPs: Itanium failed in part because almost nobody was interested in paying a premium for a s

The other similarity was that they needed to treat developers like VIPs: Itanium failed in part because almost nobody was interested in paying a premium for a slow chip, licensed compiler, and then spend their time optimizing code to match competing chip’s out of the box performance. In both cases, they really needed to flood developers with free hardware & help - especially open source developers working on things like databases where you could see the most wins. People might have bought Optane if the pitch was “Postgres/MySQL runs twice as fast” rather than hoping someone else would make your purchase cost-effective later.