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So my question is who writes this code for them? Like I'm way more fascinated by the corporate structure - presumably it's not someone working at Pepsi that co
by CSMastermind 3y ago
So my question is who writes this code for them?
Like I'm way more fascinated by the corporate structure - presumably it's not someone working at Pepsi that comes up with this. So did some third party build it then pitch Pepsi's marketing?
How did this come about?
- foobarian 3y agoB2B team at OpenAI? :-)
- make3 3y agowhy not? Pepsi is basically a marketing company as they're not exactly developing new space faring vehicles, or new flavors, even
- corobo 3y agoAd company Unit9 going by an AdAge article. https://adage.com/article/digital-marketing-ad-tech-news/mtn-dew-surveils-twitch-streamers-new-stunt-image-recognition-technology/2531866 https://adage.com/article/digital-marketing-ad-tech-news/mtn... (Archive: https://archive.ph/NGrwn https://archive.ph/NGrwn) Also notable is that Doritos recently did an AI advert that removes the crunch sounds in streams and voice comms. Maybe someone in PepsiCo marketing is on a bit of an AI kick :)
- CSMastermind 3y agoVery cool, thank you! Entirely different kind of company that I've never thought about before.
- morley 3y agoMy first job out of college was at an ad agency. The level 1 playbook of all agencies is to find the "hot new things" in the zeitgeist and figure out how to turn it into advertising.
- cqqxo4zV46cp 3y agoThat aspect of it is hardly interesting or unusual. “Company hires ad agency to develop / execute campaign”, and “ad agency either has in-house, or outsources, implementation” is just…how things work. It just happens that for this campaign, among the many professionals required, one of them had to write code.
- aaron695 3y ago[dead]