For English, I think it's equal to a general "go/do it" cheer. E.g., "Let's go!" to cheer for a team, and "You can do it!" when talking to a single person or a

For English, I think it's equal to a general "go/do it" cheer. E.g., "Let's go!" to cheer for a team, and "You can do it!" when talking to a single person or a few people. And just as shallow or sincere as one may make of it. Completely agree on the Japanese equivalent, though I feel that indeed has a bit more of a "strive/do your best" sense!