Right? Maybe at this point it's mostly historical inertia and they've converged to similar UIs, but the mental brand people have for these companies is very di

Right? Maybe at this point it's mostly historical inertia and they've converged to similar UIs, but the mental brand people have for these companies is very different. eBay is buying from Some Guy. AliExpress is buying from a sketchy unlicensed and unregulated warehouse in China. Amazon is a store. These are the reputations they cultivated for themselves.