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If enough people use ad blocking technologies, the ads and analytics industries will simply switch to server-side / invisible-to-the-end-user options. The only
by gyardley 15y ago
If enough people use ad blocking technologies, the ads and analytics industries will simply switch to server-side / invisible-to-the-end-user options.
The only reason why tracking and ad serving isn't done like this today is because it's a pain in the ass and there's high switching costs. Make current practices unprofitable, and switching suddenly looks appealing.
A lot of previously theoretical workarounds are being quietly turned into commercial products these days. As a consequence of all the privacy fuss, there's a good chance you'll end up with less privacy than before.
- EvilTerran 15y agoEh, it's an arms-race, if the tracking systems move on-server, then adblock et al will adapt to still block them, or be replaced by something that does. I could see either the trackers or the anonymisers coming out on top. Or we could end up with single-user:single-identity type walled gardens and darknets running side-by-side.