Even if you don't use tracking for advertising targeting, a lot of untargeted / contextually-targeted ad buys require frequency caps. No frequency caps, no ad b

Even if you don't use tracking for advertising targeting, a lot of untargeted / contextually-targeted ad buys require frequency caps. No frequency caps, no ad buys. You seem skeptical that ad targeting works. In fact, it works pretty well. Not perfect, could be better, but it's certainly profitable.