That depends on how you define a user. In many cases this is too narrowly defined to a specific subset of visual users only and thus may present output that le

That depends on how you define a user. In many cases this is too narrowly defined to a specific subset of visual users only and thus may present output that legally qualifies as discriminatory in many jurisdictions. What matters is not what is visually viewed according to a tracking metric but what is cognitively consumed by the intended audience such that it results in dedicated engagement or interaction. Again, whether or not HTML outgrew its business case is irrelevant to whether it is properly deployed to its consuming audience.