They probably won't agree, though I have no basis for that claim other than witnessing capitalism-in-motion for so many years. However, does it really matter?

They probably won't agree, though I have no basis for that claim other than witnessing capitalism-in-motion for so many years. However, does it really matter? With things like ad-block, ghostery, noscript, etc; in the end the consumer more or less has the final say. Awareness of these type of plugins will only become more ubiquitous over time as the world becomes more and more tech savvy; and/or this tracking has a negative effect on consumers that they actually feel. If someone cares enough to look for a do-not-track setting, likely they can be bothered to find a plugin that enforces it. In the end though I agree with `methodin`; the line for tracking is really fuzzy without breaking basic functionality. The nature of the internet is such that users are going to have to take their anonymity, in-so-much as they desire it, into their own hands; and tools that make it easy for them will continue to be, and I presume grow, ever more successful.