> Maybe as an aside, but why should this research be done at university level? Is it expensive or require their resources? I guess the question is ... why shou

> Maybe as an aside, but why should this research be done at university level? Is it expensive or require their resources? I guess the question is ... why shouldn't it be? Social media is a huge part of modern life in the US, has a massive impact and is all both pretty recent and poorly understood. I would expect any half decent university with anthropology or sociology (or even a political science) departments to be doing heavy research in this field.