> One: Reward and Punishment Superresponse Tendency > I place this tendency first in my discussion because almost everyone thinks he fully recognizes how impor

> One: Reward and Punishment Superresponse Tendency > I place this tendency first in my discussion because almost everyone thinks he fully recognizes how important incentives and disincentives are in changing cognition and behavior. But this is not often so. For instance, I think I’ve been in the top five percent of my age cohort almost all my adult life in understanding the power of incentives, and yet I’ve always underestimated that power. Never a year passes but I get some surprise that pushes a little further my appreciation of incentive super-power. https://fs.blog/great-talks/psychology-human-misjudgment/ https://fs.blog/great-talks/psychology-human-misjudgment/