The RAW capture is uncompressed (unlike RED), and further, you can also choose to encode 10 bit 4:2:2 1080p in ProRes or DNxHD. This cameras is going to sell t

The RAW capture is uncompressed (unlike RED), and further, you can also choose to encode 10 bit 4:2:2 1080p in ProRes or DNxHD. This cameras is going to sell tens of thousands of units, which in the cinema world, is a huge amount. I think RED has sold just north of 10,000 cameras in the last 6 years. This could easily double or triple that. I own a 5K 16-bit RAW cinema camera (the Red Epic) and I'll be picking one up as a B or C cam. I expect many other people will as well, if only because it includes the full version of DaVinci Resolve 9 (normally $1K) and UltraScope (normally $700). It's almost like getting the camera for free, since I'd buy the other stuff anyway.