Apple and Google have 20% and 16% respectively. Considering the amazing platform boost that those two giants have I think 25% is very impressive. But I agree

Apple and Google have 20% and 16% respectively. Considering the amazing platform boost that those two giants have I think 25% is very impressive. But I agree that podcastings growth has been very slow. I think that there are a lot of factors influencing that. The biggest in my opinion is that listening to a podcast is more intimate than any other media (including broadcast radio) and that factor both slows uptake and decreases churn. Not a marketer though so just making that up.